Putting LCD screens to shame.
Although it won't be officially revealed in full until early February, Cadillac has officially begun its teaser campaign for its all-new Escalade SUV. The 2021 Cadillac Escalade, of which a few exterior and interior images have already leaked online, is an extremely important model in the lineup. As such, it must also break some new ground. Cadillac has just released this video featuring the new Escalade's massive digital screen for the driver and passenger. The term 'massive' suits it perfectly.
Cadillac's press release states the new Escalade "will showcase the first curved OLED in the industry with over 38 inches diagonal of total display." It also has twice the pixel density of a 4K television. You can get a brief idea of what this looks like in the video below.
Unfortunately, an exact resolution was not provided, but it's a safe bet everything will be sharp. An OLED screen, which stands for Organic Light Emitting Device, is a type of display technology that provides bright and colorful images with a wide viewing angle. It's also capable of a high contrast ratio and fast response times. OLED screen tech, in short, is more advanced than LCD screens typically found in other vehicles.
Based on this latest teaser along with last week's leaked images, it's clear the new Escalade's interior looks almost nothing like that of its corporate cousins, the also new for 2021 Chevrolet Tahoe and Suburban. We very much like what Chevy has done with its respective big SUV's interiors, but Cadillac appears to have gone above and beyond here.
What remains unknown, however, is whether or not this 38-inch OLED curved screen will be standard or optional. That answer and plenty of others will arrive on February 4 in Los Angeles during Oscars week. Meanwhile, the outgoing generation Cadillac Escalade continues to be a strong seller. Through the third quarter of this year, more than 30,000 Escalades have been sold globally.