Chevy is confident about its new full-size SUVs.
The 2021 Chevrolet Tahoe and Suburban have finally arrived, ushering in a new generation of Chevy's full-size SUVs. Some elements have remained the same, like a pair of updated small block V8 engines, while new additions include an inline-six diesel, a push-button shifter, and for the first time ever, independent rear suspension.
General Motors is confident that its new SUVs will continue to dominate the full-size segment and company President Mark Reuss made his confidence known speaking with GM Authority. GM has made a massive investment in its manufacturing facilities to build the next generation of the Chevy twins, GMC Yukon, and Cadillac Escalade.
"To prepare for this launch, we've invested more than $1.4 billion in Arlington since 2015, including an all-new paint shop, body shop, and many other state-of-the-art manufacturing technologies," Reuss said. "Which leads to my final point: the reason we invested in all of that and worked so hard to develop these new SUVs - we are here to win."
Even though GM's current generation of full-size SUVs is starting to age, the automaker still dominates market share for this segment. The Tahoe currently accounts for 31% of the full-size SUV segment, the Yukon accounts for 22%, and the Suburban rings in at 15%. For reference, the largest non-GM market share in this segment was 22%, owned by the Ford Expedition in Q3 of 2019.
"Chevrolet created the template for the modern SUV in 1935. In doing so, it created the template for winning that we're still following today," Reuss said. "These all-new versions will be just as dominant as they were the day they were introduced." The Tahoe and Suburban have long dominated based on their cargo hauling potential, and durability, which is important for fleet sales. These new models should continue to accumulate fleet sales while also offering improved drivability for private customers.