But is this really a bad thing?
Being on the market since 2015, it's about time the Chevrolet Colorado (and its GMC Canyon corporate cousin) receive a facelift. Eventually, both will be completely redesigned by GM seems content with updating the current generation for now. As typical with facelifts and new model years in general, there are price increases.
Cars Direct has confirmed with Chevy that the 2021 Colorado will, in fact, see a price boost. Thing is, it's not necessarily a bad thing. The 2021 Chevy Colorado will drop the current base trim, which now retails at $22,395, due to slow sales. The new '21 base model will carry a new base price of $26,395, a $4,000 increase. What gives? Well, the 2021 Colorado order guide reveals the Base Extended Cab is a goner, thus making the Extended Work Truck the cheapest trim.
The base truck's slow sales can largely be attributed to the fact that dealerships kept very few in stock and it was regularly excluded from incentives. Customers were more than willing to spend a bit more for a lot more features. For 2021, the Colorado Work Truck's price will actually increase by $500, including the $100 destination fee. It's not totally unreasonable, especially since buyers will be getting a better-looking truck than before. But what about the other 2021 Colorado trims? Will they also be getting price boosts? Yes, but, again, it's by very little. For example, the Colorado LT Crew Cab will cost just $100 more. Other trims will only go up by around $500.
In other words, it's only the starting MSRP that'll increase by $4,000, but only because the current base trim is being eliminated altogether. Chevy is fully aware it couldn't raise prices too much because the competition in the mid-size pickup truck segment is hotter than ever now that the Ford Ranger has returned. The Toyota Tacoma also isn't going anywhere and a completely redesigned Nissan Frontier isn't too far behind.