Chrysler isn't a minivan-only brand (yet).
Today's Chrysler 300, like its corporate twin, the Dodge Charger, dates back to 2011. There have been some updates along the way, most notably its 2015 model year refresh, but, in general, the second-generation 300 has been largely untouched for a decade. While there have been some past rumors questioning the 300's future status, the current sedan soldiers on for at least another model year. However, the 2021 Chrysler 300 will be undergoing some trim changes not all customers will be happy about.
A dealership order guide discovered by CarsDirect is claiming the automaker intends to discontinue the two most expensive trims, the Limited and 300C. Basically, Chrysler is eliminating half of the 300's trims. This also means some premium features are also being dropped. The 2021 full-size sedan will only be offered in two trims, Touring and 300S. The former will continue to be available in either FWD or AWD, but the 300S will become RWD-only.
Unfortunately, luxurious features like real wood interior trim, Nappa leather, and quilted seats are gone. The optional 5.7-liter Hemi V8, fortunately, isn't going anywhere. But it will cost more than last year. Instead of a $3,000 option for the 300S, it'll now cost $4,000. The Touring can only be powered with the 3.6-liter Pentastar V6.
The 2021 300 Touring will carry a starting price of $31,940, including destination, which is just $405 more than last year. The 300S will cost $400 more than last year's $36,995 starting price, but bear in mind that doesn't include the now more-expensive optional Hemi. Chrysler's decision to simplify the 300 trims doesn't necessarily mean it's on borrowed time. It's just that Chrysler feels it must reduce costs wherever it can, and one way of doing so is by cutting out slow-selling features.
Having available Nappa leather is nice but the 2020 300C also has a starting price of $41,995, which is nearly the same as the 2021 Toyota Avalon Limited AWD ($42,175). The Avalon, which definitely doesn't have (and never did) a V8, was fairly recently completely redesigned and is generally regarded as a more refined and modern competitor. The Chrysler 300, though no longer facing competition from Ford or Chevrolet and Buick, still has its Asian rivals to contend with.
Though they may not be as fun to drive, they do come equipped with newer technologies the majority wants. Chrysler's decision to eliminate the 300's most luxurious trims means it's become a more enthusiast sedan than ever.