The first-ever summertime Detroit Auto Show was supposed to happen this past June. The coronavirus pandemic had other plans. Organizers had no choice but to cancel the 2020 event and move focus to next year's show. The 2021 Detroit Auto Show was initially scheduled for next June and all seemed fine. Then, a bombshell dropped: the Los Angeles Auto Show, originally scheduled for its annual late November date, announced it was moving to May 2021, just one month prior to Detroit and one month after New York. Needless to say, three straight months of major US auto shows would be simply too much.
Fortunately, Detroit has just made a brilliant decision. The 2021 North American International Auto Show, aka the Detroit Auto Show, will now officially take place beginning September 24 until October, 9 instead of June 11-26. Fall is a beautiful time of year in the Motor City.
"We have talked with many of our partners, particularly the OEMs, and they are fully on board and excited about the date change," NAIAS Executive Director Rod Alberts said. "Spreading out major auto shows is a win for everyone, particularly our partners. It gives auto companies an opportunity to give it their best at each and every show, which creates excitement for those who attend, too," he added.
From this point onward, Detroit will officially become a fall event, not summer (or winter). Don't expect any monthly or seasonal changes from here on out. The new fall date also allows for the Detroit show to take place both indoors and outdoors, one of the main draws of the original June date.
The so-called "reimagined" Detroit show will allow automakers to demonstrate their latest mobility technologies in outdoor settings. For example, the all-new Ford Bronco, initially set for a June reveal, would have had its 4x4 capabilities demonstrated on a huge outdoor off-road course.
Show organizers promise the new fall event will include all of the same displays and product demonstrations planned for June. Another bonus with Detroit's new autumn date is that this is when new model year vehicles begin arriving in showrooms, a win-win for OEMs and customers.