The color was previously available for the Challenger 50th Anniversary Edition.
Dodge is doing all it can to make the holiday season a memorable one. After introducing some fantastic Black Friday deals, it was announced that the mighty 807-horsepower Challenger SRT Super Stock had finally started making its way to dealers.
Now, Dodge SRT has reintroduced a dramatic color for the 2021 Challenger. Called Gold Rush, the color was introduced last year to celebrate 50 years of the Challenger. The color is now available on the T/A, T/A 392, SRT Hellcat, and SRT Hellcat Redeye trims, although the SRT models can only enjoy the vibrant shade when paired with a Satin Black roof, hood, and decklid.
Gold Rush now forms part of an extensive list of heritage-inspired colors for the Challenger that includes Hellraisin, TorRed, Sinamon Stick, Frostbite, F8 Green, and Go Mango. Regardless of the trim choice, Gold Rush looks amazing with the Challenger's old-school, muscular lines and perfectly complements the coupe's aggressive black detailing.
The flashy paint isn't the only new option for the 2021 Challenger range. Both the R/T Scat Pack Shaker and T/A 392 can now be had with the Widebody Package, while 20-inch wheels are equipped to the GT AWD and optional on the SXT AWD. The SRT Hellcat and Hellcat Redeye can be had with SRT branding on their Brembo brakes, an option offered for the Scat Pack as well.
"Dodge offers a wide variety of performance models and powertrains, but we also have the same mindset when it comes to our extensive exterior color options," said Tim Kuniskis, the Global Head of Alfa Romeo and the Head of Passenger Cars for the likes of Dodge and Fiat.
"By bringing back Gold Rush to a few of our 2021 Challenger models, we're giving enthusiasts yet another option to make their muscle car even more unique."
Dealer orders have now been opened for the 2021 Dodge Challenger and deliveries will begin early next year.