Dodge and SRT have never played it safe with color. The American automaker offers bold hues like TorRed, Go Mango, and the classic Plum Crazy Purple. Last year Dodge added a new one to the 2021 Challenger lineup called Gold Rush, celebrating the marque's 50th anniversary. With the 2021 Charger sedan just coming off its best year ever, dealers can now begin ordering it Gold Rush as well.
Though the color was only offered on the anniversary edition last year, this year it will proliferate to the four-door models including Charger R/T, Scat Pack, Scat Pack Widebody, SRT Hellcat, and Hellcat Redeye models. Opting for Gold Rush on the Charger adds a Satin Black hand-painted hood, roof, and decklid.
"The customer response to the Dodge Challenger Gold Rush exceeded our expectations," said Tim Kuniskis, Dodge Brand Chief Executive Officer - Stellantis. "We're sticking to that successful Dodge formula of proliferating our most popular options across the lineup and giving Charger customers, who want the Gold Rush color, the option to have it on their four-door muscle car."
For 2021 Gold Rush joins the full Dodge palette of heritage-inspired paint colors, such as Frostbite, Hellraisin, Sinamon Stick, TorRed, F8 Green, and Go Mango.
In addition to those colors, you'll still have a huge range of Charger sedans to choose from. The SXT, SXT AWD, GT, and GT AWD still carry the 3.6-liter Pentastar V6 making 300 hp. R/T models come with the 370-hp 5.7-liter Hemi V8, while the Scat Packs get the 6.4-liter V8 with 485 hp (the sweet spot, in our opinion). And, of course, the 707- and 797-hp Hellcats still reign supreme. All get an eight-speed transmission.
There are some other new bits, including some new 20-inch wheel choices, a new instrument panel on the Hellcats, and a new electric power steering setup. There's no info on pricing, so we'll assume it'll stay close to the $30,000 base price of the Charger SXT, about $40,000 for the Scat Pack, and just over $70K for the Hellcat Widebody. As always, keep it parked in a secure location.