2021 Ford Bronco First Edition Will Sell For Crazy Money At Auction

Sep. 07, 2021 5:32 PM ET by Martin Bigg Auctions / 8 Comments

It's one of only 7,000 Ford Bronco First Editions in the world.

With Ford Bronco production delayed due to quality control issues with the roof and the semiconductor chip shortage, getting your hands on Ford's highly anticipated off-roader isn't easy right now. Unfortunately, high demand has encouraged dealers to charge extortionate markups.

A few months ago, one dealer in California was selling a four-door 2021 Ford Bronco First Edition for $175,000, which is crazy when you consider it originally sold for less than half that. Now, another 2021 Ford Bronco First Edition is being sold at an auction this month via Mecum Auctions in Dallas, Texas, where it will probably fetch a fortune.

Ford only built 7,000 examples of the Bronco First Edition, making it the rarest version of the off-roader. This example heading to auction is finished in Cyber Orange, though Ford also offered the First Edition in Lightning Blue, Cactus Gray, Area 51, and Rapid Red. Since the First Edition includes the Sasquatch package, 17-inch high-gloss aluminum wheels are fitted as standard.

Inside, the interior is finished in Onyx Black and features leather-trimmed vinyl seats. Other luxuries include a heated steering wheel, dual-zone climate control, and a Bang and Olufsen sound system. As standard, all Bronco First Editions also come with custom hood and side body graphics and high-clearance suspension.

Under the hood, the 2021 Ford Bronco First Edition has a 2.7-liter twin-turbocharged V6 engine producing 310 horsepower and 400 lb-ft of torque, paired with a ten-speed automatic transmission.

With only 160 miles on the clock, this Bronco First Edition is being sold from a private collection with no reserve. There is no auction estimate, but it's probably safe to assume the original owner will make a substantial profit. With production delayed and Ford's Bronco reservation system recently suspended, there will be someone out there willing to pay a crazy amount of money to own one of the 7,000 Bronco First Editions in the world. That said, we will be surprised if it sells for more than the first-ever Bronco that rolled off the production line, which fetched $1.75 million at a charity auction back in March.