Bronco

Make
Ford
Segment
SUV

Last year was not exactly a normal year for far too many reasons. Automakers did their best to keep things on track but some new product launches were ultimately delayed. The 2021 Ford Bronco was one of them. The reborn SUV was originally set to begin arriving in dealerships and owners' driveways this spring but was delayed until summer due to supplier-related issues. Fast-forward to today and it appears Ford remains on schedule for the new launch date.

According to Bronco 6G, 2- and 4-door Broncos production will begin on March 29 at the Michigan Assembly plant in Wayne, Michigan.

The forum member who revealed this information claims they have "a few contacts" at the automaker thanks to their previous career as an auto journalist. Up to two weeks before the production start date, the facility will undergo some downtime in order to prepare for the "Phase 1 Mass Production" period. Pre-production is currently happening on 2-door models only to help train factory employees, but these vehicles will likely become press vehicles. CarBuzz has reached out to Ford seeking confirmation on the report and will update this space if a reply is received.

But just because Broncos could begin rolling off the assembly line the last Monday of next month doesn't mean they're heading straight to customers.

A series of internal inspections will then get underway and this could take several more weeks to complete. Ford learned its lesson on this matter a couple of years ago from the botched Explorer and Lincoln Aviator launch. The all-new F-150 underwent major inspections as well and, so far, no serious issues have come up.

Overall, this is very good news for Bronco buyers, many of whom have been patiently waiting since last July when they first placed $100 deposits. Assuming no other hiccups occur, Broncos should be on the road (and off-road) as scheduled this summer. We can hardly wait.