2021 Genesis G80 Priced Well Below Its European Rivals

The 2021 Genesis G80 luxury sedan debuted earlier this year, looking like a stunning alternative to the established mid-size offerings from Audi, BMW, Mercedes-Benz, and others. Yet Genesis omitted a key detail: The price. That changes today, with the Korean luxury brand announcing US pricing figures for the 2021 G80, and the numbers look pretty great. The new sedan will go on sale this summer sporting a starting price of $47,700 (plus a $1,025 destination charge).

Base versions of the G80 will be powered by a 2.5-liter turbocharged inline four-cylinder turbocharged engine producing 300 horsepower and 311 pound-feet of torque. Rear-wheel-drive is standard but all-wheel-drive is available optionally. Also available optionally is a 3.5-liter twin-turbocharged V6 producing 375 horsepower and 391 lb-ft of torque. All G80 models send power out through an eight-speed automatic transmission.

$47,700 is significantly more than the outgoing G80, which started at $42,550. That being said, the outgoing G80 came powered by an older naturally aspirated V6, not a turbocharged four-cylinder. The G80's starting price is also comfortably below the least expensive Audi A6 ($54,900), BMW 5 Series ($53,900), and Mercedes-Benz E-Class ($54,050). With 300 hp in the base model, it is also more powerful than all three of its German rivals.

Genesis will offer the G80 2.5T (with RWD or AWD) in three trim levels: Standard, Advanced, and Prestige. The Advanced trim level brings the price up to $52,300 while the top Prestige model costs $56,600. If you want a 2.5T Standard, Advanced, or Prestige with AWD, they will be priced at $50,850, $55,450, and $59,150 respectively, essentially adding $3,150 to the price.