2021 Genesis G80 Priced Well Below Its European Rivals

Pricing / 15 Comments

And excellent luxury sedan just got more tempting.

The 2021 Genesis G80 luxury sedan debuted earlier this year, looking like a stunning alternative to the established mid-size offerings from Audi, BMW, Mercedes-Benz, and others. Yet Genesis omitted a key detail: The price. That changes today, with the Korean luxury brand announcing US pricing figures for the 2021 G80, and the numbers look pretty great. The new sedan will go on sale this summer sporting a starting price of $47,700 (plus a $1,025 destination charge).

Base versions of the G80 will be powered by a 2.5-liter turbocharged inline four-cylinder turbocharged engine producing 300 horsepower and 311 pound-feet of torque. Rear-wheel-drive is standard but all-wheel-drive is available optionally. Also available optionally is a 3.5-liter twin-turbocharged V6 producing 375 horsepower and 391 lb-ft of torque. All G80 models send power out through an eight-speed automatic transmission.

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$47,700 is significantly more than the outgoing G80, which started at $42,550. That being said, the outgoing G80 came powered by an older naturally aspirated V6, not a turbocharged four-cylinder. The G80's starting price is also comfortably below the least expensive Audi A6 ($54,900), BMW 5 Series ($53,900), and Mercedes-Benz E-Class ($54,050). With 300 hp in the base model, it is also more powerful than all three of its German rivals.

Genesis will offer the G80 2.5T (with RWD or AWD) in three trim levels: Standard, Advanced, and Prestige. The Advanced trim level brings the price up to $52,300 while the top Prestige model costs $56,600. If you want a 2.5T Standard, Advanced, or Prestige with AWD, they will be priced at $50,850, $55,450, and $59,150 respectively, essentially adding $3,150 to the price.

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The G80 3.5T will also be available with RWD or AWD but it drops the availability of an Advanced trim level. Pricing for the G80 3.5T Standard starts at $59,100 or $62,250 with AWD. Stepping up to the Prestige trim brings those prices to $65,100 and $67,650 respectively.

Even the base models come more well-equipped than their German counterparts with heated leatherette seats, LED headlights and running lights, proximity key, built-in navigation, 12 speakers, and tons of safety equipment such as adaptive cruise control, blind-spot monitoring, parking sensors, and rain-sensing wipers. Higher trim models get ventilated leather seats, 21-speaker Lexicon audio, sun shades, a panoramic roof, wireless charging, a surround-view monitor, and heated rear seats among other options.

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