There's actually a good reason why.
The Hyundai Veloster N has been and continues to be a phenomenal success for the South Korean automaker on so many levels. Not only does the hot hatchback look great and has serious performance capabilities, but it's also just that, a hot hatch. In an era of crossovers consistently and very successfully pushing conventional sedans to outright discontinuation, Hyundai believes in the Veloster N's importance. So much so that for 2021, the Veloster N receives a newly optional eight-speed wet dual-clutch transmission, more standard driver-assist features, and several interior improvements.
That's the upside. The downside is that this all comes at a cost.
CarsDirect managed to obtain early pricing information for the 2021 Veloster N and it appears it'll begin at $33,245, including the $995 destination charge. Compared to last year, this is a $4,670 increase. Those who want the optional DCT will be asked to fork over an additional $1,500, bringing the price to at least $34,745. Now, before potential buyers start raising a fit, there are a few facts they must realize. First off, the $2,100 Performance Package is now standard, meaning every Veloster N has a total of 275 horsepower from the 2.0-liter turbocharged inline-four instead of 250 hp.
Other newly standard items include 19-inch wheels, a limited-slip differential, and bigger brakes. Automatic emergency braking is also now standard and it wasn't even offered last year.
The interior now boasts an 8-inch touchscreen navigation system and bolstered seats with an illuminated N brand logo. It's also worth remembering that last year Hyundai increased the car's price by $500 though it lacked what a Hyundai spokesperson described the 2021 model as having "virtually everything standard."
That all said, the 2021 Veloster N is still cheaper than the Honda Civic Type R ($38,450). However, it's now more expensive than the new Volkswagen GTI ($29,690 for the manual and $30,490 with the DSG). Repackaging the 2021 Veloster N, despite the higher price, makes a great hot hatch even better.