Kia is in all-out attack mode, launching new models and trying new things all the time. The Kia Sorento is one of the vehicles that the Korean automaker has captured our attention with, thanks to its impressive design and new special-edition concepts. However, one aspect of the Sorento that we're not all that pleased with is its price, which has increased dramatically. That model is going to start at $29,390, before a destination charge of $1,170 - almost $2,500 more than last year's model cost. But perhaps the hybrid version will be relatively affordable? Nope. Including destination, the more efficient version costs almost $35k.

According to CarsDirect, the Kia Sorento Hybrid will launch at $33,590 in S guise, while the EX trim will ask for a minimum of $36,590. That's $1,600 than a normal Sorento EX costs, but buyers can at least take solace in how much power this model produces. A 1.6-liter turbocharged four-cylinder is combined with a 13.8 kWh lithium-ion polymer battery pack and electric motor for a total of 261 horsepower and 258 lb-ft of torque. All-wheel-drive is standard as is a six-speed automatic transmission. Despite such impressive output, the Sorento Hybrid is claimed to have a combined economy rating of 37 mpg - nine more than the normal Sorento.

This is Kia's first hybridized Sorento, so it needs to be a good performer to attract buyers, especially considering its price. Fortunately, a 12.3-inch touchscreen infotainment display paired with a new Multi-Collision Braking system are attractive features that complement an innovative blind-spot camera and forward collision avoidance with multiple detection abilities. These safety advances will be standard across the Sorento product offering, making it one of the safest SUVs on sale. Sure, the new Sorento and its hybrid sibling are expensive, but with attractive styling, a gorgeous cabin, and loads of features, we don't think Kia will struggle to sell it.