The reborn Toyota Venza is already off to a great start for the Japanese automaker as it continues to expand its crossover lineup. Already, the Toyota RAV4 has become its best-selling model, overtaking the Corolla in recent years. But the Venza's return gives customers yet another attractive choice, especially for those who favor a vehicle with less SUV-like styling.

And just as the 2021 Venza is arriving in dealerships across the country, CarsDirect has uncovered a previously hidden discount interested buyers should be aware of. A leaked dealership bulletin indicates the all-wheel-drive hybrid crossover is being offered with a $500 cash bonus for all trim levels, but it's only good for those who opt for financing at non-promotional rates. Also, buyers must finance through Toyota Financial Services, instead of, say, their bank or a local credit union.

True, $500 is not a lot of money but the deal isn't even being promoted on Toyota's official website at the moment. What gives? Our guess is that it's a way for dealers to help "seal the deal," so to speak. Shoppers will quickly learn there aren't any current APR finance or lease deals at the moment and this hidden $500 discount kind of makes up for that. Plus, the Venza's $33,645 starting price is less than that of the Highlander ($34,600), Highlander Hybrid ($38,200), and the highly in-demand RAV4 Prime PHEV ($38,100).

The Venza has just one drivetrain available: a 2.5-liter four-cylinder connected to a hybrid system, the very same setup as the RAV4 Hybrid. Total combined output comes to a respectable 219 horsepower.

All-wheel drive is standard as one of the electric motors powers the rear wheels while the combustion engine and the other two motors handle the front wheels. The only transmission is a CVT. Inside, two rows of seats are found and some optional features include a 12.3-inch touchscreen interface, a nine-speaker audio system, a 10-inch head-up display, and the cool new Star Gaze panoramic sunroof.

During our recent Venza test drive, we complimented it for doing more to "straddle the line between a Toyota and Lexus product than any other model in the lineup and it should make you think twice about purchasing an NX Hybrid." There's little room to doubt the Toyota Venza will attract more than its fair share of customers, possibly some from Lexus. This hidden discount is to help keep the early sales momentum going strong.