Mid-cycle refresh in store for the mid-size crossover.
It's been a little over three years since the Volkswagen Atlas was first revealed at the 2016 LA Auto Show. But in a market segment as competitive as mid-size SUVs, the German automaker needs to stay on its toes. So it's already preparing to roll out a mid-cycle refresh for the biggest model in its US lineup.
Previewed in this trio of sketches, the 2021 Volkswagen Atlas is slated to gain a "revised grille, head- and taillights, and front and rear bumpers in addition to interior upgrades and new driver-assistance and technology features."
VW isn't saying much else at the moment, but suffice it to say that the Atlas is a critical model for the carmaker. Last month it sold 7,756 of them in the United States alone, putting it just behind the 8,403 examples of the smaller Tiguan it sold over the same period and representing roughly one in every three Volkswagens sold here throughout November. In fact, that's nearly three times as many as all the Golfs it moved, which tells you something about why the manufacturer is reconsidering which of its hatchbacks (and wagons) it will continue offering in the crossover-obsessed market moving forward.
Still, the Atlas has a lot of room for improvement, as far as market performance is concerned. It doesn't sell anywhere near as many as market leaders like the Jeep Grand Cherokee, Toyota Highlander, or Ford Explorer. But it holds up well against competitors like the Subaru Ascent, Dodge Durango, and Nissan Pathfinder. And it sells in far greater numbers than the Touareg ever did. As a matter of fact, Volkswagen hasn't sold as many Touaregs here in an entire year as it did Atlases last month – and it sold over 8,000 of them in two prior months this year. Once the refresh arrives, it could stand to sell even more.