Henrik Fisker continues his big industry comeback with what could be one of the most serious threats to the Tesla Model 3 and the upcoming Tesla Model Y so far. Presenting the Fisker Ocean, which is making its official debut this week at the 2020 Consumer Electronics Show (CES) in Las Vegas, Nevada. Not only does the Fisker Ocean feature attractive exterior design, but it also poses a potential threat to Tesla in the price department.

Fisker claims it'll carry an MSRP of $37,499. Combine that amount with a federal tax break and the price drops to $29,999. Interested customers can already place their orders through Fisker's mobile app or its official website. A $250 reservation fee is required but this cost also applies to both the purchase price and the $379 per month lease deal, though $2,999 is due at signing for the latter.

Interestingly, Fisker says customers who lease an Ocean "can return the vehicle in one month, eight months, 22 months or several years" because there are "no long-term contracts, with 30,000 miles included." The automaker will also offer insurance options via its mobile app and customers can rest assured all vehicle maintenance will be handled by Fisker as well. "Fisker will pick up and return vehicles when maintenance is required, or service is requested," the company says.

As for the Fisker Ocean itself, it's described as "the world's most sustainable vehicle" thanks to its full-length solar roof, vegan interior, recycled carpeting, and "eco-suede" interior materials. In addition, Fisker will "utilize discarded rubber waste generated during tire manufacturing that will no longer be dumped in landfills."

Fisker adds the SUV will be powered by an 80 kWh lithium-ion battery pack with a targeted range between 250 and 300 miles and can add 200 miles of range in about 30 minutes. The Ocean's platform will also later underpin two more Fisker vehicles that will launch in the coming years. Meanwhile, the Fisker Ocean will be globally manufactured at facilities located in the US, China, and Europe. The goal is to produce over 1 million vehicles between 2022 and 2027.

Fisker Ocean production is slated to get underway in late 2021 and deliveries will begin in early 2022.