Will this deter buyers? Doubtful.
The Ram 1500 TRX is one of our favorite trucks on sale today. We're not alone with that belief. The 6.2-liter supercharged V8-powered off-road animal has 702 horsepower and 650 lb-ft of torque on hand and is equally capable of being a hardcore off-roader and daily driver. Unfortunately, that Hellcat V8 will be retired in the coming few years, so the TRX's countdown clock is already underway. Fortunately, there's still time to buy and the folks at Ram are fully aware. And when there's demand, there can be price changes. In this case, an increase.
Ram has updated its official website again with pricing details for the 2022 TRX and there's a fairly big increase over last year. The TRX now carries an MSRP of $76,880, not including destination. Last year, the MSRP was $70,425. The destination charge has also gone up by $100. This is yet another price increase from only last December.
That's a significant increase compared to when the TRX originally hit the market; this is actually its second price jump. The first one was far more modest. Ram's initial pricing began at $69,995 and it went up slightly not long after. That's not entirely unusual, but we were surprised by the far larger '22 model year increase of $6,455. Many TRX buyers end up paying around $100k already once option packages are factored in. And if you think this is a big price boost, be glad you don't live in Canada.
Mopar Insiders has learned that Canadian buyers are now being asked to hand over a minimum of $105,485 CAD, including destination for 2022. Last year's starting price was $100,760, again with destination.
The automaker did not provide any specific reasons for the price increases in North America but like many consumer products these days, not just new vehicles, inflation has hit. It's simply more expensive for automakers to conduct business, such as buying essential components from suppliers, transportation, and other critical expenses.
For months, many used cars - not just late-model examples - have reached record high prices. In some cases, in-demand used vehicles and those that are certified pre-owned can cost the same, if not more, than their new model counterparts. Interesting times we're living in right now.