Land Rover is a legendary brand. Vehicles like the Defender cemented its name as one of the greats, but the British automaker hasn't stuck to being a utilitarian purveyor of off-roading excellence. Over the years, its offerings have become more and more luxurious while still retaining remarkable ability when the going gets tough. The Range Rover is a perfect example of this, with countless special editions being created to satisfy the desires of the wealthy. Now the new one has been revealed after we got a quick glimpse of it last week, and one model, in particular, stands out. Meet the Range Rover SV.

Land Rover says that this car has a distinct identity due to it offering "enhanced levels of personalization" and being the first Land Rover model to wear the ceramic SV roundel. This roundel will now feature on all future Special Vehicle Operations (SVO) models and this Range Rover specifically replaces the SVAutobiography vehicles. That's not all that changes either, as Land Rover is now offering a five-seat long-wheelbase configuration alongside the standard wheelbase body design, enhancing luxury and comfort.

Both regular and long-wheelbase models can be had as SV Serenity or SV Intrepid models, with each carrying a unique design theme throughout the car. Two-tone front-to-rear color schemes feature, as do "lustrous plated metals, smooth ceramics, intricate mosaic upholstery, and soft near-aniline leather, as well as sustainable non-leather Ultrafabrics."

There's also a new SV Signature Suite option for LWB models that provides "ultimate comfort for two rear-seat passengers." These rear seats get SV-specific contours and offer 24-way adjustment with massage functionality. An electrically deployable Club Table also rises from the full-length center console to make working on your laptop easier, but more on this Suite later. SVO managing director Michael van der Sande explains the sub-brand's philosophy:

"Special Vehicle Operations exists to amplify the core characteristics of Land Rover vehicles, obsessing over every detail with a passion for quality. In the case of Range Rover, that means injecting even more luxury into every part of the car. With more choice than ever before, our customers will be able to create a new Range Rover SV that truly reflects their personality, their dreams, their desires. That is how we interpret modern luxury."

That exclusive feel isn't limited to the cabin either. The RR SV gets an exclusive front bumper with a five-bar grille design. This new bumper gets a lower aperture housing five "precisely executed full-width metal-plated blades." This finish features on the lower tailgate too, the rear wing ingot, and the bodyside graphic that is completed by a laser-etched SV logo. Other ways to tell the SV apart include a black background for the Land Rover oval on the grille and the aforementioned white ceramic SV roundel on the tailgate. This roundel is especially noteworthy in that it is produced "using the same techniques applied to luxury watch faces," a first for the exterior of any vehicle.

Naturally, various paint finishes can further differentiate your luxury SUV, with Land Rover offering its standard color palette along with 14 additional colors from the SV Bespoke Premium Palette. If those aren't enough, the SV Bespoke Match Sample service can replicate any color you choose.

But what about those design themes we touched on earlier? As standard, the Range Rover SV gets a body-color roof, monotone interior colorways, and White Gloss ceramic interior touchpoints. Atlas Silver metal-plated detailing features throughout the exterior, with the Range Rover lettering boasting two-tone Graphite Atlas inserts with Silver satin surrounds, but if those design traits aren't special enough, you can choose from SV Serenity or SV Intrepid, each of which can be further personalized to the customer's taste.

With the SV Serenity, the Atlas Silver accents are limited to the grille, while all others get changed to Corinthian Bronze, including the lettering. You can also have a Corinthian Bronze contrast roof and optional forged 23-inch diamond-turned Dark Grey Gloss directional alloy wheels with Corinthian Bronze inserts. Mosaic-pattern embroidery offers a duotone colorway, with customers able to match light-colored semi-aniline Perlino rear seats "with rich tones of Liberty Blue, Sequoia Green, or Caraway near-aniline leather in the front."

The SV Intrepid theme is "more purposeful and dynamic," with dark metal-plated finishes offering a "stealthy" appearance. Here, the grille is finished in an exclusive Anthracite with a Graphite Atlas surround. Upper grille inserts are finished in Anthracite too, with Graphite Atlas featuring on the lower inserts. That two-tone theme continues throughout the exterior, but the roof gets the option of a Narvik Black contrast roof while the brake calipers can be finished in red. 23-inch forged Dark Grey Satin directional alloys with Narvik Black Gloss inserts can complete the look.

Inside, near-aniline Rosewood front and semi-aniline Ebony rear seats are offered, as is a Light Cloud with Cinder Grey non-leather Ultrafabrics option. Rectangular perforation further differentiates this model, while interior ceramic elements with the SV Intrepid design theme are finished in Black Satin.

Both unique SV themes can be applied to only the exterior, only the interior, or both.

Finally, we turn our attention to the SV Signature Suite. While both wheelbase variants come with Executive Class Comfort seating "suitable for two or three in the rear," the new SV Signature Suite option offers an "exclusive four-seat configuration that combines extraordinary levels of comfort with effortless convenience on LWB models."

The design is centered around the aforementioned front-to-rear console that offers that Club Table. Even this feature is special, boasting a structural support machined from a billet of aluminum. Electrically deployable cupholders feature herein and are designed to work with "SV-designed Dartington Crystal glasses hidden in the integrated refrigerator between the rear seatbacks." The door to this fridge is controlled by the eight-inch rear-seat touchscreen controller and is large enough for you to put a bottle of champagne in there. The center console also boasts a hidden storage area, wireless charging, USB connectivity, and various power sockets.

Simply put, there's plenty to look forward to in the new Range Rover SV that will be available as a 2023 model.