The organizers are expecting twice the number of brands and will have a new indoor track.
The North American International Auto Show (NAIAS) is set to return to Detroit this year, showcasing the latest in the automotive and mobility industries. Otherwise known as the Detroit Auto Show, the NAIAS went on a hiatus for a few years due to the COVID-19 pandemic, then returned in 2022 but with less attendance from car brands.
This year, the Detroit Auto Show is said to be bigger and better, with the organizers promising twice the number of brands that attended before. Of note, quite a number of automotive brands were absent last year, including Honda, Hyundai, Kia, Nissan, Audi, Porsche, and Jaguar Land Rover.
In this year's event, organizers said that they secured strong support from Detroit's Big Three: Ford, GM, and Stellantis, with all three automakers expected to showcase their full portfolios. Ford, Jeep, and Ram will each have their own tracks at the event, while "experiential activations" will also be available. Jeep has yet to announce whether its six-story rubber duck is set to return this year.
There isn't a word yet as to which brand will launch a vehicle at this year's NAIAS, but the show's announcement indicates that multiple debuts are set to happen. There will also be a "couple of firsts" happening in the show, which we can expect to be announced soon.
To recall, one of the biggest Detroit launches in 2022 was the seventh-generation Ford Mustang, which was showcased in an event called "The Stampede." President Biden was also present last year, still in line with America's push for electrification.
We'll likely know more about upcoming launches at the 2023 NAIAS in the next three months leading to the annual event.
As expected, EVs will be a major part of this year's Detroit Auto Show. One of the key highlights is the new Powering Michigan EV Experience indoor track. Show-goers can experience EV technology while sitting side-by-side with a professional driver, tackling a "serpentine track" with an acceleration lane spanning over 300 feet.
There will also be a Powering Michigan EV Learning Center where visitors can learn about EV ownership through demos. Outside, street courses that will travel along Detroit's riverfront will offer show-goers hands-on experiences in electric and autonomous vehicles.
The 2023 NAIAS is happening on September 13-24 at Huntington Place. The event is open to the public starting September 16, Sunday.