2023 Genesis G90 Reservations Open But We Still Don't Know Its Price Or Power

Luxury / 5 Comments

How are customers expected to order a car without a price tag?

If you want German flagship levels of luxury at a more reasonable price, the 2023 Genesis G90 seems like a fantastic option. South Korea's largest sedan model will soon enter its second generation, and Genesis is ready to open up pre-orders for interested customers. There's just one problem: Genesis hasn't announced G90 pricing. The G90 joins the Priority One program, a reservation system that debuted with the GV60 electric vehicle, but customers will need to express interest without knowing how much the car will cost.

"With its inclusion in the Genesis Priority One program, the 2023 G90 will offer the latest technologies and in-vehicle comfort amenities matched with a tailored purchase experience," said Claudia Marquez, Chief Operating Officer of Genesis Motor North America. "Genesis puts the customer at the center of every decision we make, and the continuation of Priority One with G90 renews that commitment."


To join the program, interested customers need to put down a $1,000 refundable deposit. This will secure them one of the first G90 units to arrive at their local dealership. Genesis says the program includes a "personalized shopping experience curated by a dedicated concierge agent" who will give updates about the process. Unfortunately, customers who go through the Priority One program will still be connected to a local retailer that can possibly charge a markup or other unwanted fees.

"Submitting a request through Priority One is not a vehicle order or purchase and does not guarantee availability of the vehicle, the requested configuration and package options (including price), or delivery or the ultimate sale of the requested vehicle," Genesis specified in a press release.

The 2023 G90 will reach customers later this summer, meaning we will receive more information about pricing closer to launch. As a reminder, the G90 ditches its optional V8 in favor of a 3.5-liter turbocharged V6 producing an undisclosed amount of power. The cabin looks incredible with 12 color options, but it's unclear how many will be available for the US market. Pricing for the outgoing G90 started at under $75,000, so we expect this new model to be similar. A $1,000 may not be much to reserve such an expensive car, but with so many details still unannounced, we wouldn't blame anyone for not wanting to put in a pre-order just yet.

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