The Mazda EV is struggling for relevance.
The 2023 Mazda MX-30 will hit dealer floors this spring, and with it comes fewer paint options and a slight increase in price. For 2022, the vehicle started at $33,470 with the Premium Plus package raising the price to $36,480. For 2023, these prices are being raised to $34,110 and $37,120, respectively, a $640 increase on both.
The MX-30 has managed to be one of the least compelling vehicles to come out of the automaker in recent years. With only 100 miles of range on a full charge and a relatively hefty price tag, the EV just isn't doing enough to entice buyers. Now the vehicle is only sold in California, but managing to sell 324 in 2022 is still pretty abysmal.
The vehicle soldiers on with basically the same features as last year. It comes standard with things like an 8.8-inch center display with Apple Carplay and Android Auto, a White Leatherette with a gray fabric interior, along with the i-Activsense safety suite which offers features like radar cruise control, blind spot monitoring, and smart brake support, to name a few.
It also has standard front leatherette heated seats, a leather-wrapped steering wheel, an auto-dimming rearview mirror, and heated power-folding door mirrors. A seven-inch digital gauge display, power moonroof, eight-way power driver seat, rearview camera with parking sensors, 18-inch silver finish aluminum wheels, and gloss black accents round everything out.
Moving up to the Premium Plus package nets you a Bose 12-speaker premium audio system, heated steering wheel, View Monitor with front parking sensors, Mazda Advanced Keyless Entry, and a complimentary three-month trial of SiriusXM satellite radio. The i-Activsense also includes Blind Spot Assist which enhances blind spot monitoring. The interior features Pure White or Vintage Brown Leatherette options featuring fabric with 20% recycled threads.
As for the paint options, the base model can come in Jet Black, Ceramic Metallic, or Polymetal Gray. The Premium Plus model features Jet Black, or the optional premium colors of Machine Gray Metallic ($595) and multi-tone Ceramic Metallic ($895).
As mentioned before, the feature list really hasn't changed at all, which is only hurting the value proposition of a car that has very little. The Chevy Bolt makes the MX 30 look downright pathetic, offering 259 miles of range starting at only $26,500. Even the Mini Cooper Electric Hardtop, which only offers 114 miles of range, undercuts the Mazda at $29,900.
The shining light at the end of the tunnel for the MX-30 is the news that a rotary-powered range extender is going to be announced this week. It will go on sale in Europe first, eventually making its way to the US, and hopefully, it will spell a significant range increase to make up for the current vehicles' shortcomings.