2023 Subaru Ascent Is Still A Bargain Even After Price Increase

Pricing / 3 Comments

It's a lot of car for the money.

It may not be the most exciting SUV on sale, but the Subaru Ascent is a sensible bet for those looking at purchasing a family hauler. What's more, it's safe too. The automaker recently updated the Ascent with fresh new looks. But with updates come a price hike, and Subaru has finally announced pricing for the new model year.

The range kicks off at $33,895 for the Base model, which represents a $1,600 increase from last year. Still, you get plenty in return, with standard LED headlights, the new and improved EyeSight Drive Assist safety suite, and a new wide-angle mono camera. On the convenience front, every Ascent receives tri-zone climate control, several USB ports, a staggering 19 cupholders, and 18-inch alloy wheels.

The new Starlink infotainment system is also standard fare across the range and includes wireless Apple CarPlay and Android Auto, among other things. Should you crave more luxury, however, the $36,495 Premium trim (up from $34,795) builds on the Base model's equipment level, with an eight-way powered driver's seat, blind-spot detection with lane change assist, and more.


Next up is the Onyx Edition, at $41,295. Despite the more premium pricing, this more aggressive-looking variant is only available as a seven-seater (most of the trims are available as an eight-seater, too). Last year, the Onyx Edition was available for as little as $37,995. Aside from black exterior finishes and stylish 20-inch wheels, this model also receives luxuries such as a heated steering wheel and a panoramic sunroof.

The $41,595 Limited is $2,000 pricier than last year. This mid-spec model receives all the features of the Premium, plus keyless entry with push-button start, reverse automatic braking, and a powered tailgate. Up next is the Onyx Edition Limited. Like the trim on which it's based, the new addition to the Ascent lineup is only available with seven seats.

$46,295 nets you plenty of toys; there's navigation, a 12-way powered driver's seat with two-position memory, a four-way powered passenger seat, heating for the second-row outboard seats, and Subaru's driver distraction system. However, if you want a lavishly-equipped Ascent, you have to go for the $48,195 Touring model.

The range-topper is now $2,749 more expensive than before. Aside from an exclusive grille, chrome door handles, and satin chrome side mirrors, the Ascent Touring also receives a woodgrain finish and Java Brown leather upholstery within the cabin. However, black leather is also available with certain exterior colors. There's also a 14-speaker Harmon Kardon surround sound system, rain-sensing wipers, and a 180-degree front-view camera.

Despite the price increase, the 2023 Ascent still represents good value for money. However, if you're looking for the best bang for your buck, it's best to stick with the cheaper models. They retain all the practical features of the plusher models, but at a far more palatable price tag. Despite the updates, the Subaru finds itself in a segment bustling with talent, with SUVs like the Hyundai Palisade vying for a slice of the pie.

As a reminder, the Ascent is built in America, at Subaru's Indiana facility. Regardless of trim, all models receive the same turbocharged 2.4-liter boxer engine with 260 horsepower and 277 lb-ft of torque. A CVT gearbox remains the only transmission option.

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