2023 Subaru Impreza Is An Absolute Steal

Pricing / Comments

Despite a price increase, the base model still comes in at less than $20,000.

Car prices are spiraling out of control. It may seem grim, but there are still many bargains to be found on the market. The refreshed 2023 Kia Seltos SUV with a base price of $22,840 represents great value for money. The 2023 Subaru Crosstrek isn't far off that, with a starting MSRP of $23,645. Both, however, are soundly beaten by the Subaru Impreza Sedan and Impreza Hatchback.

Despite a $1,000 increase, the entry-level Impreza Sedan is still priced below the $20,000 mark. Fitted with a five-speed manual, you're looking at $19,795. The CVT-equipped derivative is slightly dearer, at $21,095. The base five-door hatchback is $500 pricier than the sedan equivalents.

It may occupy the lower rung of the lineup, but the base models have plenty to play with. Apple CarPlay/Android Auto compatibility ships standard and, for all CVT models, the impressive EyeSight Driver Assist safety suite is included in the price. Then again, we'd expect nothing less from a leader in the field of safety.

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Those seeking a plusher (but still affordable) model will be enamored by the Impreza Premium. The cheaper sedan now retails for $23,195 while the hatch comes in at $23,695. You get plenty in return for the additional outlay; the CVT gearbox is now standard as is the Starlink 6.5-inch Multimedia Plus infotainment system. Visually, the Premium receives fog lights and standard roof rails for the hatchback.

An All-Weather package adds a heated windshield, exterior mirrors, and front seats. Those wanting a bit more can opt for a $1,970 package that adds a host of additional driver assists, a six-way power-operated driver's seat, a sunroof, and keyless entry with push-button start. Lastly, all Premium models also receive Subaru Intelligent Drive, with selectable drive modes.

For not much more, those looking for a sprightlier experience can go for the Sport models. Three derivatives are on offer; a manual hatchback ($23,995); and a CVT-equipped sedan ($24,595) and hatchback ($25,095).

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Aside from sportier suspension tuning, the more athletic models in the range also receive Subaru's Active Torque Vectoring and slick-looking 18-inch wheels. The manual variant gets a leather-trimmed short-throw shifter, with CVT models receiving an equally plush finish in the shift handle. Elsewhere, the Sport receives aluminum pedals and standard keyless entry with push-button start.

The infotainment screen also grows to eight inches in diameter. For $2,470, an optional package brings a sunroof, Harmon Kardon sound system, and several other nice-to-haves into the mix. Available only on the five-door hatchback is the Limited trim. Priced at $27,395, the range-topper receives LED headlights and DRLs along with dark grey 17-inch wheels.

Inside, you'll find classy leather upholstery and a standard power-adjustable driver's seat. There's also automatic climate control and increased safety in the form of Reverse Automatic Braking Rear-Cross Traffic Alert, to name a few. Sadly, there's no option for a manual gearbox - the Lineartronic CVT is the only choice. It's worth noting these prices don't include Subaru's $1,020 delivery charge.

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