Don't get sticker shock; the price increase is justified.
The 2024 Ford Ranger is almost here, and you can now build one using the online build & price tool. Pricing jumps significantly from the outgoing Ranger, which started at $27,400, to $32,565 (not including $1,595 for destination) for the XL SuperCrew.
It's worth noting that much of this price increase stems from all 2024 Ranger models being the SuperCrew body style (the Super Cab is gone), and the midsize truck comes with far more standard safety features and the STX appearance package, which was previously optional. The STX package adds fender badges, 17-inch aluminum wheels, a dampened tailgate, LED headlights, fog lights, and premium cloth seats. As standard, the Ranger now includes a 10-inch touchscreen, an eight-inch digital gauge cluster, keyless entry, and more.
Ford will only offer the 2.3-liter EcoBoost four-cylinder at launch producing 270 horsepower and 310 lb-ft. A 2.7-liter twin-turbo V6 will be available on XL, XLT, and Lariat for $2,195. The V6 produces 315 hp and 400 lb-ft, and both engines use a 10-speed automatic. All Ranger trims come with rear-drive as standard (except the Ranger Raptor), but 4x4 can be added for around $3,500 (it varies depending on trim). The XL SuperCrew with 4x4 costs $36,210.
The Ranger XLT costs $36,005 ($39,490 with 4x4), adding in a leather-wrapped shifter, reverse park assist, rearview camera mirror, 400-watt in-bed and in-cab power, wireless charging, remote start, and a Sport Appearance Package with 17-inch grey wheels and grey exterior accents. The Lariat is the "top tier" Ranger model, starting at $43,525 ($47,010 with 4x4). This top trim adds dual 12-inch displays, LED projector headlights, rain-sensing wipers, a rear power window, active park assist, built-in navigation, B&O audio, a heated steering wheel, and a power driver and passenger seat.
The XLT and Lariat trims are available with a Chrome Appearance Package for just $215. Other options include the FX4 Off-Road Package ($1,295), Advanced Towing Package ($2,305), and other miscellaneous extras. By selecting every available option, it's possible to load a Ranger Lariat past $55,000 (not including the late availability V6).
Rather than put every dealer-installed option on a Ranger Lariat, we'd much rather spend $55,365 on the Raptor model. Aside from decals, fender flares, and dealer-installed options, the only noteworthy add-on for the Range Raptor is smaller 17-inch beadlock-capable wheels.
The Raptor gets a larger 3.0-liter twin-turbo V6, tuned to deliver 405 hp and 430 lb-ft of torque. No midsize truck produces more power; only the Toyota Tacoma has more torque with its hybrid setup.
The Raptor is the most off-road-ready model with 33-inch tires, locking front and rear differentials, Fox Racing shocks, and skid plates. The interior is sportier, too, with orange accents on bolstered leather seats. Compared to the Bronco Raptor ($86,080) and F-150 Raptor ($76,775), the Ranger is now the most affordable Raptor model in Ford's lineup.
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