Consumers wasted no time in signing up for GMC's latest six-figure electric pickup.
With rising inflation and the looming threat of an economic collapse, one would think that new cars would be the furthest thing from the public's mind right now. In fact, new cars reached record prices this year, but it seems that high prices are not a discouragement. Just yesterday, GMC revealed the Sierra EV, but the only model you could put your name down for was the Denali Edition 1, which will arrive on the market in early 2024. More affordable trims are coming, but only in 2025. But despite that long wait and the fact that this particular model starts at an eye-watering $107,000, GMC has already had to close reservations due to overwhelming demand. What economic crisis?
It took just a few hours for GMC to say that reservations had been filled, although it did not indicate how many examples of the Edition 1 it will be producing. We called GMC to ask and were abruptly told that the numbers won't be shared.
Those who missed out on a spot and are still interested can join a waiting list, but it's truly remarkable that the demand has reached this level so soon. Sure, the fact that the electric truck could be reserved with a $100 refundable deposit will have helped, but these reservation holders don't even know when they'll be able to place official orders. Whatever won them over, it's encouraging for GM to see such responses considering the existence of so many alternatives in this segment.
It's easier to understand why GMC has enjoyed such astonishing demand in just a few hours when you take a closer look at some of the Sierra EV's coolest features. For a start, this range-topping Denali Edition 1 model produces an estimated 754 horsepower and 785 lb-ft of torque, which means 0-60 mph can be done in 4.5 seconds. Then it can power your entire house with 10 outlets, it has Super Cruise hands-free driving with trailering, and as a Denali, its cabin is top-notch. Still, it's a long wait until the first units become available (if all goes according to plan) in 2024.