Lamborghini's dearest customers wasted no time putting their names down for a car they hadn't even seen yet.
Lamborghini CEO Stephan Winkelmann says that the all-new 2024 Lamborghini Revuelto is already sold out for two years, reports Road & Track. He confirmed this at a media preview earlier in March.
"We already have a high demand," said the CEO. "If you put all the orders in we are seeing today, we are already exceeding two years of ordering." This is no surprise. In November last year, Winkelmann said that the brand had an overall waiting list stretching into 2024, and that list appears to have grown as new products have been added to the roster.
Interestingly, customers were eager to put their names down even before orders officially opened.
At the event earlier in March, Winkelmann said, "We are going to open up the [order] system at the end of March or the beginning of April when we are officially going to present the car. Then over the next month, all of the orders will be put in. But today, it is already clear we are exceeding two years."
While some of Lamborghini's most valued customers knew some details of the car ahead of time, "the majority of the customers who have put their orders in have not even seen the car; they don't even know [what it looks like]," added Winkelmann.
The configurator for the Revuelto has just gone live, but sadly, it does not reveal the pricing of the new V12 supercar. Its predecessor, the Aventador Ultimae, started at $498,258 in Coupe form, while the Roadster had a base price of $546,847. With that in mind, we expect the Revuelto to start at over $500,000 before any fancy colors and upholstery options are added, and the inevitable Roadster variant will surely cost even more. Thankfully, the new halo supercar seems worthy of its undoubtedly astronomical price.
With stacked order books and excellent profit margins, it's no wonder that Lamborghini made more money last year than any other automaker in the exclusive luxury market.
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