2024 Volkswagen Atlas Improvements Come At A Price

Pricing / 7 Comments

Customers will pay $2,500 more for the updated Atlas. Here's why...

Pricing has just been revealed for the 2024 Volkswagen Atlas and Atlas Cross Sport, and there are significant increases to both models. As a reminder, the 2024 Atlas lineup is facelifted with fresh styling, an improved engine, and updated technology inside. This is the most significant change to the Atlas since it was introduced back in 2017, but these changes come at a price.

The 2024 Atlas SE starts at $37,725 with front-wheel-drive, or $39,625 if you want 4Motion all-wheel-drive. That's a $2,575 increase over last year's model, not including $1,350 for destination. The SE trim carries over features from 2023, such as 18-inch wheels, LED taillights, rain-sensing wipers, leatherette seats, and a six-speaker audio system, but adds a ton of new standard equipment to justify the pricing change.

Even the base model now gets LED headlights with AFS (Adaptive Front-lighting System), a 12-inch touchscreen, 10.25-inch Volkswagen Digital Cockpit Pro, wireless charger, heated steering wheel with shift paddles, heated and ventilated front seating, three-zone climate control, rear seatbelt detection, and a rear seat reminder system.


Volkswagen has dropped the VR6 engine from the lineup, but the standard 2.0-liter turbocharged four-cylinder increases to 269 horsepower and 273 lb-ft, up from 235 hp and 258 lb-ft. All trims now include an IQ.DRIVE package with more standard driving assist features.

Moving up the trim ladder, the SE w/ Technology cost $41,665 with FWD and $43,565 with 4Motion, adding a power liftgate, rear sunshades, front and rear parking sensors, remote start, 20-inch wheels, and more. Buyers can add a panoramic roof for $1,200, black wheels for $595, and second-row captain's chairs for $695.

The Peak Edition joins the lineup as a more rugged Atlas variant. It adds all-terrain tires, body cladding, unique trim, and more. VW will offer the Peak Edition SE w/Technology for $46,555 and the Peak Edition SEL for $50,435.

The standard SEL starts at $48,445, while the SEL-Premium R-Line tops the lineup at $52,455. It rolls in 21-inch wheels, unique styling elements, a Harmon Kardon audio system, surround-view camera, and more.


The Atlas Cross Sport follows a similar trim structure, but only offers five flavors instead of the larger Atlas' six. The SE model starts at $36,715 for SE FWD and $38,615 for 4Motion. Stepping up to the SE w/Tech brings the price to $40,655 ($42,555 with 4Motion) while the SEL gets standard AWD for $47,435. VW will not offer the Atlas Cross Sport with a Peak Edition, but there are two R-Line flavors: the SEL R-Line for $48,885 and the SEL-Premium R-Line for $51,445.

The 2024 VW Atlas lineup will arrive at US dealerships later this year, ready to compete in the crowded two-row and three-row midsize crossover segments.


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