1500 REV

Make
Ram
Segment
Sports Car

A Ram spokesman has confirmed to CarBuzz that online reservations for the 2025 Ram 1500 REV all-electric pickup truck have closed less than one week after the order books were opened.

First reported by the Ram 1500 Revolution Forum, an update was posted on the automaker's website last Friday announcing that the number of reserved spots were all gone. Ram did not say how many were initially available, or whether it will open them again in the near future. This news should hardly come as a surprise.

The Ram 1500 REV made its debut appearance in a Super Bowl commercial on Sunday, February 12. In other words, it took less than a week for those spots to go at $100 a pop.

Those deposits are refundable but we highly doubt buyers will change their minds. Of course, they will have to wait until next year for delivery. Ram has not specified when exactly in 2024. The Ram 1500 REV will face stiff competition when it arrives.

Already, the Ford F-150 Lightning is on sale, and the Chevy Silverado EV and GMC Sierra EV are also due next fall and early 2024, respectively. Demand for both has also been very strong. Also, the Tesla Cybertruck will supposedly begin production later this year but we'll believe it when we see it.

The 1500 REV must also contend with the Rivian R1T. It's not that Ram is too late to the EV truck game but, it should be pointed out, the F-150 Lightning and R1T are likely to receive updates in the relatively near future.

The second generation F-150 Lightning will supposedly debut sometime in 2025 and will ride on a separate platform from the ICE F-150 lineup. This architecture, internally called TE1, may also underpin the fully electrified Expedition and Lincoln Navigator.

One thing that will separate the 1500 REV from its competitors is the range-extender version, meaning a combustion engine that will charge the truck's battery. We expect this to have vast appeal to some truck buyers who still have, and understandably so in some parts of the country, range anxiety due to a lack of charging stations. Ram is clearly on the right path as it pursues electrification.

The decades-long Detroit truck war is about to enter a whole new phase.