Fiat has signed a new partnership deal with European football giants Juventus, who took stock of 25 Jeep Cherokees at their Vinovo training camp. Soccer's longest sponsorship relationship, which dates back to 1923, sees the Agnelli family who own the Italian automaker play a part in the running of the club. The cars are for the players and coach, who may not be entirely overwhelmed by having to substitute their Ferraris and Lamborghinis for a new Jeep Grand Cherokee to cruise to training in.

"The road to success is long and difficult but it's much easier to be approached thanks to the off-road and on-road capabilities of the new Jeep Grand Cherokee," said Juventus coach Antonio Conte without any hint of script-reading or arm-bending.