While Ferrari, Lamborghini and Aston Martin are all making SUVs, McLaren refuses to join the bandwagon.
It’s no longer a massive shock when a supercar manufacturer reveals a new SUV. Lamborghini recently launched the Urus, and the Macan continues to be Porsche’s best-selling model year after year. Both Ferrari and Aston Martin are also building SUVs. McLaren, on the other hand, stubbornly refuses to join the SUV bandwagon.
Top Gear recently caught up with McLaren CEO Mike Flewitt, who made it abundantly clear that a McLaren SUV won’t be getting the green light any time soon. “There’s more than enough SUVs in the world, and we don’t need another one,” he said. The CEO elaborated on this by giving three core reasons why making an SUV isn’t viable for McLaren.
First, there’s the brand image. “An SUV is only going to dilute the McLaren brand,” Flewitt explained. “Our brand and heritage is motorsport and great drivers’ cars. SUVs are great, they have their place, but they’re not great drivers’ cars. They utterly dilute the driving experience so it makes no sense.”
Another problem is that a lot of SUVs are made by the same group that shares technology and adapts it to suit each brand. For McLaren, making an SUV wouldn’t be financially viable since the automaker would be “starting from scratch.”
“We’re not arrogant to think we can go up against the Range Rovers and Cayennes of this world with a better car than them overnight,” Flewitt said. “We don’t have the technology and we’re not going to be first in the market, so what’s the point? You have to invest from scratch and we wouldn’t make any money out of it.” He also added that there’s currently no demand for a McLaren SUV because customers “love what we do.” McLaren seems content focusing on what it does best. As long as it can stay profitable, we're not complaining.