Surprisingly, this did not happen in the Middle East.
Lamborghini now has a global reach with customers scattered everywhere. One of its biggest and most important markets is China, and the Italian carmaker wanted to do something special for those loyal customers. The Esperienza China Giro "Journey into the Vast" has been held every year since 2015 and this year's event consisted of 42 Lamborghinis journeying across the northwestern region of China covering nearly 500 miles over five days.
It doesn't matter which model someone owns, whether it's a brand-new Lamborghini Urus or an older Gallardo, all are welcomed. The convoy started off from Yinchuan and road tripped it through the Helan mountain range.
There was even a spiritual stop at the Fuyin Buddhist Temple. Next came Route 66 of Zhongwei that brought them to a series of villages. The last stop was the Tonghu Grassland which is more than just, uh, grass. It's actually a truly stunning sight consisting of a desert, a lake oasis, and a geological park.
But Lamborghini never misses an opportunity to have some additional fun, so it brought along a Urus SUV to demonstrate its impressive off-road capabilities (bear in mind all modern Lamborghinis have standard all-wheel drive). It was the ideal time to show off the Sabbia, or sand, mode.
When engaged, it activates the torque vectoring that enables better agility and precision while tackling sand dunes. A reduction in grip surely enhances the Urus' off-road fun. If it sounds like the participants were roughing it by driving in the middle of seemingly nowhere for several days, then you'd only be partially correct.
Drivers and their guests stayed at the ultra-luxurious Desert Start Hotel for at least a night, perhaps more, where they were pampered with good food and plenty of creature comforts. Camping out in tents in the cold desert nights is not what they signed up for. These are Lamborghini owners, after all.