Chevy has been pushing its rebranded hot hatch with a series of extreme stunts and intriguing collaborations.
The Chevy Sonic has been all over the place of late. It has gone skydiving, starred in a music video and was even kickflipped. Chevy's unique advertising campaign has used viral videos to help get the word out about the brand's new hatchback/official Aveo apology. You can decide whether or not this atypical advertising approach is likely to attract new customers to the brand by checking out the following videos.
If you don't watch television there's a good chance that you've never seen the Sonic skydive before. This stunt is cool in the sense that not many cars go skydiving, but it points for cutting out the Sonic's inevitable destruction as it lands back on Earth.
Anyone who watched the most recent Super Bowl has already seen Rob Dyrdek do a kickflip in the Sonic. That being said, the stunt is still awesome, and this clip shows behind the scenes images and additional angles not shown on television.
For some odd reason, Chevy decided to take the Sonic bungee jumping in Long Beach, California. The stunt is not nearly as awesome as when the four-door hatchback went skydiving or did a kickflip, but it's still fun to watch the Chevy hurtle towards oblivion.
Chevy stopped pushing the Sonic out of airplanes and off of ledges long enough to turn it into a robotic art car. The car was then given to street artist Jeff Soto, who proceeded to create an awesome mural using the Sonic's robotic skills.
Chevy teamed up with OK Go to show just how versatile the Sonic is. In addition to being able to fit an entire band inside of it and paint a mural, the hot hatch can also be used to make an entire music video.