There are many awesome brands, but these deserve a second chance.
It really takes a lot for an established automaker to go out of business. This hasn't stopped many great companies from going under. Some, in our opinion, long before their time. There are plenty of dead auto brands that we couldn't care less about (sorry Suzuki), but others have had such a cultural impact that we can't help but wish they could be resurrected. We narrowed it down to five discontinued car companies we'd want to see brought back from the dead. We think that all of these companies could be relevant today and deserve a second chance at life.
We completely understand why General Motors was forced to stop the Hummer brand. What started off as a niche automaker that sold ex-military humvees, turned into a watered down SUV company that rebadged other GM models. Hummer may not have been right for the world back in 2010, but we think that it would be perfect in 2017. The SUV market has been booming and even luxury automakers like BMW, Porsche and Jaguar have cashed in on the boom. Now is the perfect time for GM to revive the Hummer brand as a luxury alternative to Range Rover with new, more efficient powertrains than were available a decade ago.
This choice reaches much further back in the pages of history to a time when the US had a true luxury competitor to Rolls-Royce and Maybach. Duesenberg was founded back in 1913 and the company went bust in 1937 after The Great Depression hit. In the past, we have suggested that a company like GM should buy the rights to Duesenberg to build the amazing concept cars that Cadillac and Buick are unwilling to put into production. Duesenberg may have been out of the game too long, but with a little clever marketing we don't see why this brand couldn't be a success. GM has the designers that could build stunning models for this world-beating brand.
We weren't sure exactly why, but we knew Pontiac had to be on this list. GM was only able to save Buick and GMC from the government's chopping block, but Pontiac didn't make the cut. Towards the end, Pontiac didn't really build anything special except the moderately successful Solstice and the Australian-built G8. We really can't think of too many reasons why Pontiac should be revived, other than to push GM to try new things. We received another Australian-built sedan in the form of the Chevy SS, but it too received little marketing help from GM. If Pontiac did come back, we would love to see more dedication to sports cars. Too bad Chevy is already doing quite well with the Camaro and Corvette.
Now may not be the right time for a small sports car manufacturer to come back, but we can dream can't we? Triumph is still around as a British motorcycle manufacturer that is currently owned by BMW. Back in the '60s and '70s, Triumph was renowned for building iconic British roadsters like the Spitfire and TR6. BMW's sports cars have strayed very far from their lightweight and simple origins. We would love to see BMW use the Triumph brand as a sporty, entry-level car. These new Triumph models could be low power and lightweight like a Mazda Miata and could give BMW something more exciting than Mini for entry-level luxury buyers.
Saab was many things, but boring wasn't one of them. This is the third brand on our list that used to be owned by GM, but Saab's problem stemmed from wanting to be better than its corporate ownership. The brand constantly lost money for GM, which led to its ultimate demise. We would love to see the right people come in to revive the Swedish marque and turn it into what Volvo has become today. Volvo has been reinvigorated with Chinese money and is now set to be a major player in the luxury market. Saab was also pathologically obsessed with safety, which is a fantastic mindset in the current market for semi-autonomous cars.