Just to launch bland-looking production cars.
It’s literally become a trend for Subaru to unveil cool concept cars, such as the WRX Concept, only for the production versions to let us down with bland styling. This has been happening for a few years now and, frankly, we’re tired of this crap. How hard is it to preserve the concept’s styling to production? Subaru has fantastic engineering and performance capabilities, but its design team is styling cars as if it were 1995.
The Subaru Impreza Concept was unveiled back in 2010, and it gave us hope the then upcoming Impreza would be really quite something. This concept was sleek, in a Subaru sort of way, yet still maintained the brand’s quirkiness. When the production Impreza was unveiled a year or so later, well, there wasn’t much to say. It was just flat-out disappointment all the way around.
To be perfectly fair, the 2011 Advanced Tourer Concept hasn’t yet reached production. Rumored to preview a replacement for the slow-selling Tribeca, the Advanced Tourer came across as something sportier than the Outback wagon, and even gave a hint of higher performance potential. It was a solid-looking wagon that we’ve sadly yet to see. Even if we do, don’t expect the production car to look anything like this.
This one is perhaps the biggest disappointment on this list. Don’t get us wrong, we like the new WRX STI, but it could have been so much more. It could and should have been the WRX Concept. Unveiled last year at New York, the WRX Concept, in some ways, resembled a four-door Nissan GT-R. It was still edgy in a Subaru way, yet it looked fast even at a standstill. Subaru, you really let us down on this one.
An all-new Legacy has just appeared online ahead of its official debut at Chicago, and already we’re bummed. Not long ago Subaru showed off the Legacy Concept, and we wrongly had hope. The production Legacy is nothing more than a watered-down version of the concept with too many traces of Toyota styling. Did Subaru call Toyota to seek advice on how to make the new Legacy dead boring? We wouldn’t be surprised if that turned out to be true.
So yeah, Subaru, when is this coming out? You only revealed the damn thing in 2011. How hard can it be to turbocharge the BRZ, slap on a body kit with a massive rear wing and call it the BRZ STI? Apparently it’s too hard. We’re still here and still waiting.