But will this continue after 2018?
It’s been quite an interesting year at the Toledo Assembly Complex, home of the Jeep Wrangler and Cherokee. Sales are through the roof and employees are working their asses off. That’s the good part. What’s bothering the fine people of Toledo is what Fiat Chrysler CEO Sergio Marchionne stated earlier this year. The upcoming redesigned Wrangler, due in 2018, may not be built in Toledo because of its aluminum body. Toledo Assembly was designed for steel construction and plant retooling costs are very high.
Jeeps have been built in Toledo since the 1940s and no-one there wants that to end. For the moment though, it’s time to celebrate. At some point this week, the Jeep workers will stop their lines for a few minutes to acknowledge something that’s never happened before: the 500,000th Jeep built in one year. Through November of this year Jeep sales in the US alone are up by 44 percent. The Wrangler and Cherokee are the second- and third-best-selling Jeeps, behind the Grand Cherokee. Marchionne, in fact, challenged Jeep workers to exceed the 500,000 mark by the end of this year as part of his goal to sell over one million Jeeps. Challenge accepted and accomplished.