Toyota is more than happy to ride the wave of excitement over its new Supra model and celebrate the revival of such a hallowed name in car culture. The first in the lineup of Supra concepts is the Heritage Edition, which features an actual customized MK IV Supra wing. It also features custom lighting made using 3D printing and CNC machining to create vintage elements to the new Supra's looks. Custom work on the turbocharger and a custom racing suspension system, wider wheels and tires, and Brembo brakes complete the 500-horsepower build.

Automotive TV presenter Rutledge Wood is a Supra superfan and owns a MK IV Supra. Toyota worked with him to create the GR Supra HyperBoost Edition, a wide-bodied animal of a Supra featuring a 20 piece carbon-fiber body kit. Underneath the body is KW V3 adjustable coil-over suspension that lowers the widened chassis. On each corner is a custom 20-inch Litespeed wheel wrapped with Continental ExtremeContact Sport tires. Under the hood, a Boost Logic BL Supra 750 Package turbocharger generates over 750 hp for a wild and wide ride.

Back in 1994, Toyota released a now-iconic limited edition widebody aero kit to celebrate the Supra's success in the All-Japan Grand Touring Car Championship. The GR Supra 3000GT Concept pays homage to that with its aggressive looks and hood vents and rear-wing styling modeled after the original. To top the retro-modern look off, the body is wrapped in a brushed silver and gold vinyl wrap, and it's kitted out with 19-inch TWS Motorsport RS317 forged-aluminum wheels. Performance is topped off with Brembo GT-S Monobloc brake calipers, then, inside, the driver and passenger sit in FIA-approved BRIDE Xero CS racing seats.

The GR Supra Wasabi Concept comes to SEMA via the Toyota Genuine Accessory Team. The enhanced bodywork and a rear spoiler are by Five Axis, and the dual tips integrated into the rear fascia are from the 102mm Toyota "Super Single" center-exit exhaust system. Ohlins Road & Track adjustable coilovers with inverted monotube dampers, which are adjustable for low and high-speed compression, take care of the suspension upgrade. Inside the lightweight 20-inch Toyota forged-aluminum wheels are Brembo B-M brake calipers with massive two-piece brake rotors at each corner.

Toyota Customizing & Development (TCD) has put together a GR Supra Performance Line Concept, aimed at bringing competition-derived technology and experience to the street. It has a full carbon fiber aerodynamics package, and TCD designed a set of 19-inch, forged aluminum wheels with a concave, mesh-spoke design specially for the car. They resist deflection while also reducing un-sprung weight for the Tein adjustable coilover suspension. The Supra's B58 engine has an HKS exhaust system attached to help it breath, and inside the occupants are held in place with BRIDE Stradia II seats.

Toyota expects the 2020 GR Supra GT4 to be a game-changer in the GT4 with its stiff, balanced chassis and low center of gravity. It's Toyota Gazoo Racing's first-ever global model and features a specially designed front diffuser and rear wing and Magneti Marelli Motorsports ECU and wiring harness for flexibility in tuning. GKN Motorsport axles and a limited-slip differential distribute the tuned power, and KW Automotive Competition coilovers and Toyota Motorsports GmbH (TMG) anti-roll bars replace the factory system.OZ ten-spoke racing wheels house Brembo six-piston racing calipers with 390 x 32 mm two-piece rotors for the front and four-piston racing calipers and 355 x 32 mm two-piece rotors at the rear.