It's based on the Wrangler Unlimited Rubicon Hard Rock, but with one significant change: the Wrangler Red Rock Concept is equipped with next-generation Dana 44 solid front and rear axles and a 4.10 axle ratio. The best part? Jeep is going to build a production-spec version. The bad part? Only 50 examples are planned. Making its debut at SEMA, the Red Rock Concept, built in celebration of the upcoming 50th annual Easter Jeep Safari, also features a Rock-Trac transfer case, vented power-dome hood, rock rails, and red tow hooks front and rear.

It rides on a set of 35-inch BFGoodrich K02 All-Terrain T/A tires paired with 17-inch beadlock wheels. Other exterior items include LED headlights and fog lights, a Jeep-branded CB radio, a winch bolted up front. Styling bits can be found in unique hood decals, low-gloss Granite Crystal bumpers, and low-gloss black grille inserts. Obviously the concept is being shown sans doors (of course the production version will have them, duh), but the seats are covered in Amaretto Brown Katzkin leather. Sounds luxurious. Wouldn't you want to protect that cow skin with doors? Jeep hasn't said whether all of the concept's features will make production, but if you want one don't waste time with that deposit.