That's still pretty cheap for a pickup truck.
After Ford teased a new compact pickup truck and spy shots confirmed it would be smaller than the Ranger, we now know everything about it, including its price tag. The 2022 Ford Maverick arrives sporting a bargain-basement $19,995 price tag (plus a $1,495 destination fee) for the XL model with the hybrid drivetrain. The standard engine is a 2.5-liter four-cylinder mated to an electric motor, sending 191 hp and 155 lb-ft of torque to the front wheels through continuously variable transmission. While this isn't the toughest-sounding setup we've seen in a truck, it yields a spectacular 40 mpg with over 500 miles of range.
Buyers who want something a lot quicker can opt for the 2.0-liter EcoBoost four-cylinder, which sends 250 hp and 277 lb-ft out to front- or all-wheel-drive. Ford just released the Maverick configurator, revealing how much the optional EcoBoost engine and all other features and accessories will cost.
Opting for the EcoBoost engine adds $1,085 to any of the Maverick's three trim levels, so the EcoBoost XL model costs $21,080. Pricing for the hybrid XLT trim starts at $22,280 ($23,365 for the EcoBoost), while the top Lariat model costs $25,490 ($26,575 for the EcoBoost). Based on the Lariat trim, the First Edition package adds a whopping $8,090 to the price tag. Opting for this package is the only way to get the unique $495 Rapid Red paint and other specific design features like machined 18-inch wheels for the hybrid or unique 17-inch aluminum wheels for the gas model.
As expected of a pickup, an array of accessories are available to jack up the price in a hurry. We selected every available option on the configurator, pushing the hybrid First Edition up to $36,385 and the Ecoboost First Edition up to $40,640.
If we were building our ideal Maverick, we likely would show more restraint with the options and equipment list. Though we loved the EcoBoost four-cylinder engine in the Ford Bronco Sport, having a pickup truck that can get nearly 40 mpg sounds too good to pass up. We'd aim for the top hybrid Lariat trim with a no-cost color like Velocity Blue. From there we'd add Ford Co-Pilot 360 for $540, and the Lariat Luxury Package for $3,340. Before adding accessories, this Maverick would ring in at a reasonable $31,950.