This will effectively cast Aston Martin right into the same waters as Ferrari and McLaren.
Woah Aston Martin, you almost had us there. For a second we thought your string of high performance hypercars were just there to distract us while you revamped the rest of the lineup, but as it appears, that’s not going to be the case. Not even a little bit, because as we’ve just learned thanks to a recent interview with CEO Andy Palmer conducted by Car and Driver, the mid-engine and F1-derived Valkyrie hypercar is just the beginning of something much greater.
That’s because the Valkyrie will kick off a push to place Aston Martin front and center of the premium luxury and sports car segment by taking its rightful place on the flagship throne. There it could begin and head a new range of Aston Martin supercars that will be based off of the Valkyrie’s DNA. “Valkyrie is the start of a mid-engine dynasty, if you want to call it that,” said Palmer. “The reason we’re doing it is to create a halo car, but also to create DNA for a mid-engined sports-car range.” The Valkyrie is already a threat to the dominance of the current hybrid hypercar trinity and will have to fight the Mercedes-AMG Project One, but the real bread and butter is earned a bit lower in the range.
If Aston Martin decides to go this route, it could end up building some serious Ferrari 488 GTB and McLaren 720S fighting mid-engine supercars. That, of course, is still a ways off as Aston Martin has to work on revamping its current aged model lineup and ensure that sales are strong in all departments before moving on. However, its designers are already toying with some ideas, and Palmer seems to have hinted at the mid-engine Aston being a direct competitor to the front engine Ferrari F12berlinetta rather than the 488 GTB. That’s likely because Palmer plans to keep the V12 as the power plant of choice instead of using the same AMG-sourced V8s we’ll soon see in its cars.
The part we love most is the fact that Palmer is a dreamer and seems to be leaving nothing off of the table. Because of Aston Martin’s unique position, it can expand to become a brand that builds hypercars, luxury SUVs, and everything in between. That level of market coverage is what Palmer hopes to see in the future in order to cater to the 1% by selling them practical luxury vehicles as well as offering emotional buys that lend nothing towards sense and sensibility. We sincerely hope Aston Martin succeeds in its endeavors and that it's designers hurry up and find the balance between beauty and function so that we can see what yet another British supercar manufacturer has to offer.