Enigmatic teaser promises something big from Modena.
Maserati is in need of a rebirth. The Levante is still new, but the current Quattroporte and Ghibli have been around since 2012-13, and the GranTurismo has just been retired after a dozen long years on the market. Fortunately, it has just such a rebirth in the works, and now we know when it will kick-off.
The Trident marque issued this rather enigmatic teaser, showing nothing but its logo and a few key words: Modena, May 2020, and the letters MMXX, and the accompanying caption "Maserati: a new era is coming."
The same graphic was released in animated form on social media. "The countdown to a new era has officially started. #MaseratiMMXX" reads the caption. The location, date, and roman numerals for the coming year 2020 are clear enough. The question is just what this "new era" for the Italian automaker will bring. And we have a few good ideas.
For starters, having finally put the old GranTurismo coupe and convertible to rest, Maserati has paved the way for its replacement – one that will be entirely fresher than the outgoing model that launched way back in 2007, on a platform dating back to 2003.
The Modenese marque is also soon to launch its own electrification initiative, with both dedicated EVs and battery-powered versions of conventional models (including the new GranTurismo) anticipated to be part of the mix.
The audio track accompanying the video, clearly depicts the exhaust burble of an internal-combustion engine – closer to the muffled, turbocharged engines powering its (relatively) newer models than the atmospheric V8 in the GranTurismo. Of course that could be piped in to an EV just as it is on our desktop speakers, but we wonder what the point would be, then, of featuring it in the video. Guess we'll just have to wait until May to see whatever it is Maserati has in store.