A new Fiesta means a new Fiesta ST!
The good news is that Ford’s hot hatch sales are surging. The bad news is that sales of its small cars have fallen off a cliff, at least in the US. The good news is that Ford has a plan. Mark Fields, CEO and president at Ford, and Jim Farley, Ford of Europe executive vice president and president (confusing, we know) will be unveiling a new Fiesta at Ford’s “Go Further” event November 29th in Cologne, Germany. The event will be live streamed and also feature updates regarding the automaker’s Smart Mobility strategy and fuel-saving tech.
New commercial vehicles will also be unveiled at the event. As expected, Ford let nothing slip regarding the new Fiesta. All Farley would say in the company-approved presser is that, “The new Fiesta will be our best expression of Ford – lovable fun, sporty to drive and with an unmatched personality true to the spirit of the iconic small car that has delighted generations of customers for the past 40 years.” Keep in mind that the Fiesta also comes as a baby sedan, not just a hatchback. But it’s the hatch we’re most interested in. For one, it’s the body style that gets the hopped-up “ST” trim. Second, it’s the only model our spy photographers have caught out testing. Said test model is noticeably larger than the outgoing Fiesta hatch.
This enlargement was done to make room for a bigger Ford Ka, a city car not sold stateside. A roomier Fiesta would certainly be a more enticing option to Americans, especially those who are debating between buying a hatchback and a crossover. The Fiesta in these spy shots looks a lot like a Focus, at least in its dimensions. That wouldn’t be such a bad thing. What also wouldn’t be such a bad thing is Ford keeping the Fiesta’s current engine lineup, albeit with some tuning. What’s under the hood of the Fiesta ST is what matters most. Don’t be shocked if Ford doesn’t roll out said ST at its launch event, though. That new hot hatch may still need some more time in the oven. Or it might not. All will be known next week!