Urus

Segment
SUV

This week, Lamborghini's head honcho Stephan Winkelmann spoke to the Italian press about the future of the brand. Lamborghini is known for one thing: loud-looking cars and even louder engines. Typically, one of those tenants won't translate well to the electric age. Of all the brands turning electric, we're certainly curious to see how a brand so rooted in gas-powered engines handles the transition.

Now, we have some answers, with Winkelmann speaking on the future of models like the Lamborghini Urus and Lamborghini Huracan. As for the Huracan, Winklemann told Quattroruote that two new variants of the Raging Bull's V10-powered supercar are coming this year. Unfortunately, that's all he'd say on the matter. Thankfully, Winklemann was a little more talkative regarding the brand's Audi RSQ8-based super SUV.

Winkelmann says the Urus is getting a facelift after several years in production. Our previous spy shots show the Urus EVO (a trim name change is possible), which should come pretty close to what the refreshed model will look like. Typically, Lambo refreshes are pretty mild, focusing much more on mechanical updates than aesthetic ones. Take a look at the Huracan EVO update, for example. Or the Aventador's looks over the last several years. We expect much the same of the refreshed Urus.

Also discussed was Lamborghini's planned integration of driver assistance systems. As a Volkswagen Group-owned brand, we can expect the company to benefit from innovations made by Audi and VW. Winkelmann told the press that it aims to have Level 4 autonomous driving software by the end of this decade. Given the strides made by Audi in self-driving tech, we're excited to see what that will look like.

Finally, Winkelmann discussed a fourth, brand new Lamborghini model in the works. Details are scarce, but Winkelmann has some opinions on the matter, saying he wants it to be a 2+2 EV coupe with a Safari-style ride height. It's a complete departure from everything that comes to mind when you think of a Lamborghini, but given the radical change the brand underwent after Audi's acquisition, we're excited to see what yet another radical change to the Raging Bull could look like.