Kyocera has moved from making office equipment to cars.
When it comes to making money, automakers are just like other business in that they look for new ways to make money. Often, this includes diversifying, and companies like Porsche will sell you merchandise to complement your Taycan while Lamborghini also offers things like water bottles as part of a recent designer collaboration with another Italian company. Ferrari is the king of this money-making scheme, but recently, things have been going the other way. Sony, a company that has no history building cars has created its own concept and now another electronics corporation has followed suit.
Meet Kyocera's incredibly tech-heavy Moeye concept.
If the name Kyocera sounds vaguely familiar, it's because this is the same Kyocera Corporation that makes printers, copiers, and other office equipment. Kyocera also makes LCDs, which will make the connection between its day-to-day business and the tech in this new concept a little easier to understand.
The biggest highlight is an incredible screen where your dash would normally be that measures a whopping 3.9 feet. Tiny cameras outside project onto this screen, creating the illusion of a see-through front end. That LCD also works as an interface between the occupants and the car and features a new type of touchscreen feedback dubbed Haptivity, which supposedly mimics the feel of pressing an actual button.
Other features include a 3D holographic assistant, 'Ceraphic' LED lighting not dissimilar to natural light, and 'Kyoto Opal' artificial jewelry accents. Vibrating speakers also make an appearance along with a fragrance system with five different scents.
The hyper-modern interior is contrasted by a seriously retro body that wouldn't look out of place in a film from the 1930s if not for the small cameras, LED lights, and unusual wheels. At this point, we don't know what Kyocera plans to use this concept for beyond marketing, but since Sony has received such an overwhelming response to its concepts, the possibility of a production car built by the same people who make your scanner is not that far off.