The BMW 3 Series is now vulnerable.
BMW knew this was coming, hence its rumored decision to reveal an all-electric 3 Series at Frankfurt next month. The just arrived Tesla Model 3 could very well end up being the future of the sports sedan, and already the Silicon Valley-based carmaker has plans for a performance version. Tesla CEO Elon Musk recently responded on Twitter to a question regarding when and/or if a sportier Model 3 was in the pipeline. The answer is apparently yes, as Musk responded, and further added that it's due to arrive in mid-2018.
Of course, things can get delayed, a trend Tesla has been known for. However, the Model 3 launched on schedule, unlike the Model X, so we're hopeful. BMW, and its fellow German brands, however, are probably not looking forward to what this performance version of the Model 3 is capable of. Initial reviews of the Model 3 have heralded it for its razor sharp handling, awesome immediate torque, daily driving comfort, and styling inside and out. The Model 3, more or less, makes the Chevrolet Bolt look dull. Like its Model S big brother, the Model 3 could very well redefine the compact to mid-size sedan segment for technology, design and handling.
And once that performance variant is launched then who knows. That's why BMW is trying to get ahead of the game with that 3 Series EV. Expect the likes of Audi and Mercedes-Benz to follow suit. It's only a matter of time. We doubt the Model 3 Performance Pack (or whatever it'll be called) will be capable of tackling an M3, but Tesla has proven itself more than capable of surprising the industry.