Acura has found a great way to add more value into its lineup.
JDM fans across the world felt betrayed when the U.S.-exclusive Acura Integra was officially revived as a four-door fastback. Despite the Integra moniker having a long lineage of four-door models, the badge is best remembered for its two-door Type R offerings which are now shooting up to ridiculous values. Regardless of the body style, the new product promises to be an exciting car with some performance-minded aspirations.
With prices starting around $30,000, the new offering will be available with the brand's turbocharged 1.5-liter four-cylinder gasoline engine pushing 200 horsepower and 192 lb-ft of torque. That's not a mind-bending figure, but the product still adheres to the needs of enthusiastic drivers with the inclusion of a six-speed manual gearbox with auto-blip rev-matching and a limited-slip differential. As a means of digital investment, the first 500 customers will also be gifted a nifty NFT. But for Integra customers and those of all other 2023 Acura models, there's more good news.
It looks like with the arrival of the Integra, Acura is looking at providing its customers with a more comprehensive ownership experience by introducing an all-new standard maintenance plan that covers two years or 24,000 miles. The leaked bulletin published by the Integra Talk forum reveals that this will be applied to all 2023 Acura models, including the Integra. That would include popular models like the TLX and MDX too.
Included in each service will be the usual engine oil and filter change, a tire rotation, and a multi-point inspection. The bulletin adds that this inclusion hopes to add to the value of purchasing a vehicle from Acura and strengthen the relationship between the brand and its customers. Additionally, the new standard plan aims to strengthen a long-term Acura ownership lifecycle and its overall brand equity. Integra rivals like the Hyundai Elantra N and Volkswagen Jetta GLI already offer complimentary scheduled maintenance.
If that's still not enough to make you consider purchasing a new Integra, consider that there may be plans from Acura to introduce an even quicker Type S variant, as revealed by a patent filing by the brand. Unfortunately, there's no indication of whether this car will be more powerful because the engine that sits under the hood is already the most powerful powertrain available for the chassis that also underpins the 11th-generation Honda Civic.
That is set to change once Honda finally unveils the next-generation Civic Type R which has already been said to retain the K20C1 2.0-liter four-cylinder turbocharged gasoline engine with an unchanged power output of 306 hp and 295 lb-ft. What's stopping Acura from shoving this under the hood of the new Integra?