Acura Heads Back To The Super Bowl: Is It Finally Ready To Sell The NSX?


Seriously, haven't we seen this before?

For some reason companies no longer wait until the big game to show Super Bowl advertisements. While this kind of takes the excitement out of the commercial breaks it does give us a good look at some new cars that are going to be advertised. This year, Acura plans to air a commercial for the new NSX. Acura has shown the NSX during the Super Bowl before. The first commercial showed Jay Leno and Jerry Seinfeld competing to get the first NSX. That ad aired all the way back in 2012!

Even worse, after seemingly endless product placement endeavors, including a scene at the end of The Avengers, the NSX still isn't available. Now Acura has released another advertisement for the Super Bowl.

The first commercial with Leno and Seinfeld was funny and definitely got us excited for the new NSX. After years of waiting and less than stellar initial reviews, this new commercial just doesn't get our attention. Are we being too cynical? How do you feel about the newest commercial for the long overdue NSX?

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