Acura ILX Headed for Emergency Refresh

Report

Acura's new entry-level ILX is failing to perform both on the street and in showrooms, prompting Honda to send it in for an early refresh like the Civic on which it is based.

Acura has big plans for its new ILX small sports sedan, hoping it will help the luxury brand return to 200,000 total unit sales annually. But like the Honda Civic on which it is based, the ILX has so far turned out to be a disappointment in terms of both sales and packaging. According to a report from Automotive News, the ILX will be following the example set by the latest Civic when it too receives a significant refresh well ahead of schedule.

The bottom line is that sales have been lagging well below expectations as the ILX has barely managed to outsell the TSX, the slightly larger (and older) model it will eventually replace. In fact, the ILX "is being outsold by the Buick Verano, Volkswagen CC and the Audi A4." So what's the reason for the ILX's lackluster sales? For starters, Acura is pointing the finger at the 2.0-liter four-cylinder engine that powers the base and mid-level models. It produces just 150 horsepower and simply doesn't offer the performance capabilities potential buyers want in an entry-level premium sport sedan.

You Might Also Like
7 Boring Carmakers That Were Once Cool
7 Boring Carmakers That Were Once Cool
Celebrate 4th Of July With The 10 Best American Cars Of 2018
Celebrate 4th Of July With The 10 Best American Cars Of 2018

A second fault lies in the fact that the optional 201hp 2.4-liter engine can only be mated to a six-speed manual, indicating that potential buyers in this segment have little interest in rowing their own gears. Acura is planning to offer an automatic with this engine in the near future and the 2.0-liter is supposedly being ditched as well, but it remains to be seen as to what powerplant will replace it.

5
PHOTOS
This Twin-Turbo Dodge Demon Has 1,400 HP And A Carbon Fiber Body

And it will debut at SEMA next month.

Ford Shifts Marketing Focus To Keep Customers From Leaving

Some customers are upset over the decision to kill off sedans and hatchbacks.

Ford Mustang Splits In Half In Illegal Street Race

This is the best example of dumb luck you'll ever see.

The World's Weirdest Wheel Designs

Sometimes the most basic customization tool goes drastically wrong...

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

LEAKED: Ford Mustang Shelby GT500 Revealed At Private Event

This is the first pic we have seen of the supercharged range-topper

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.