Acura Integra Type S Gets Animated Reveal With Huge Splitter And Wing

Teaser / Comments

But don't expect the wild styling to make it onto the production model.

Acura has teased the upcoming Integra Type S in a new brand campaign taking place in the Acura multiverse, giving us a better look at this close relation to the new Honda Civic Type R. Titled 'New World. Same Energy.' the new brand campaign features six dynamic worlds, one of which is an anime-verse featuring the Integra Type S. Driven by anime racing hero Chiaki, the sedan is seen powering up a snowy Pikes Peak Hill Climb from the 37-second mark in the video below. This gives us just enough time to see the large splitter and wing equipped to the Type S. These outlandish styling features were not equipped to a camouflaged version of the car that Acura previously showed off and will not be production-spec, but since Acura has a history of running up Pikes Peak in recent years, perhaps the Integra Type S could be chosen as this year's entrant. This anime version also comes with sporty stripes along its sides.

Acura/YouTube Acura/YouTube Acura/YouTube

Elsewhere in the video, there is also a future-verse featuring the TLX Type S, a Joneses-verse with the MDX Type S, and a lunar-verse with the RDX. Completing the multiverse spectacle is a racer-verse with the ARX-06 electrified race car that is set to debut later this month at the 24 Hours of Daytona, and finally, an EV-verse with the brand's Precision EV Concept.

"Our high-energy new Acura brand campaign is all about the fun our customers experience behind the wheel of our products," said Meliza Humphrey, senior manager of Acura Marketing.

Acura Acura

Fresh off its North American Car of the Year title, the Integra is one of the most enjoyable small sedans you can buy. However, as we've discussed previously, the range-topping Type S has a few hurdles to overcome. Chief among them is the latest Honda Civic Type R, a car that is expected to come with all the performance and practicality of the Integra Type S but at a more affordable price. The Integra Type S will also have to do battle with premium-badged rivals like the Mercedes-AMG CLA 35 and BMW M235i Gran Coupe.

While we fully expect the Integra Type S to be an accomplished driver's car, it remains to be seen if it can justify a premium over the Civic Type R when it arrives this summer.

Acura Acura

Join The Discussion



Related Cars

To Top