So secret it's not even being advertised.
Earlier this month, we learned about something we long suspected would happen from Honda's luxury brand, Acura. The Acura RLX flagship sedan is officially being discontinued after the current 2020 model year. This full-size sedan's origins can be traced back to the legendary (no pun intended) Acura Legend, but has grown in size with every new subsequent generation over the years. As the countdown on its departure is now underway, it's time for Acura to start unloading remaining stock and Memorial Day Weekend is the perfect occasion.
You see, there's an amazing unadvertised discount happening right now on the latest RLX, uncovered by Cars Direct. If you check out the official Acura website, you'll notice the $500 loyalty discount for current Honda and Acura owners, which is really nothing great or unique. However, it's the secret/unadvertised deal that deserves serious attention.
The incentive is for $7,500 off the sticker price which, when combined with the loyalty bonus, amounts up to $8,000 in potential savings off of a full-size luxury sedan with a base price tag of $54,900. Again, this offer is happening right now and, chances are, will be canceled after the holiday weekend. It's important to note this is not the greatest RLX discount we've seen in relatively recent times.
For example, late last year Acura slashed $11,000 off remaining 2019 models and we expect discounts similar to this to come at the end of 2020 as well. But there is a downside to waiting until then: dwindled inventory. There's a far greater selection of new RLXs in stock right now. The RLX has been on sale since 2014 but has received a number of upgrades over the year for both features and styling.
Although it's a good luxury car, the RLX has simply never been a good competitor against the likes of the Lexus LS, BMW 7 Series, and Audi A8. Just 1,019 examples were sold in the US last year and only 1,931 the year prior. Instead of replacing it with something similar in size, Acura has decided to focus on its smaller sedans.
Later this week, Acura will officially unveil the all-new 2021 LX Type S, which is expected to look very similar to the stunning concept version from earlier this year.