After 20 Years, The Mercedes-A Class Is Finally Coming To America

Luxury / 6 Comments

But it won't be a hatchback.

Since launching in 1997, the A-Class has served as Mercedes' entry-level model, but it's never been sold in the US. That's soon about to change, however. According to Automotive News, company officials have confirmed that the A-Class will finally be sold stateside for the first time in 2018. Predictably, it won't be taking the form of a hatchback. While the A-Class has always been sold as a front-wheel drive hatchback in Europe, its American debut will mark the launch of the first ever A-Class luxury sedan, just as rumors have suggested.

The new A-Class sedan was reportedly shown off to dealers at a meeting in Miami this month where its sleek styling and competitive price received a very positive reception. It's a very nice-looking vehicle," said Ken Schnitzer, chairman of the Mercedes-Benz Dealer Board and owner of four Mercedes-Benz dealerships in Texas. "I'm sure it will be competitively priced." Dealers were told it will be positioned below the CLA which starts at $32,700 before shipping, so expect the A-class sedan to be competitively priced below $30,000 to rival the likes of the Audi A3. "I'm very excited about it," said Jeff Aiosa, a Mercedes dealer in New London, Conn.

It just gives us another opportunity to bring that youthful buyer in and have them grow up with the brand. It looked like it would be very appealing to the millennial buyer." Aiosa also praised the interior for being "cutting edge and techy," which should appeal to younger buyers. Built on the second-generation of Mercedes' new Modular Front-wheel-drive platform, which also underpins the CLA and GLA crossover, the new A-Class is slated to go on sale around September 2018 in the US where it will only be sold as a sedan. Mercedes fears that an A-Class hatchback wouldn't sell since the segment doesn't tend to be popular in the US, citing the underperforming C230 hatchback which was discontinued.

Of course, Mercedes previously previewed the A-Class sedan with the attractive Concept A Sedan at this year's Auto Shanghai show, designed to showcase the sleek new design direction of Mercedes' future entry-level cars. At the same meeting, Mercedes also showed a production version of the upcoming AMG GT four-door sedan to dealers. First shown as a 800-hp concept at this year's Geneva Motor Show, dealers were told that the still unnamed performance sedan will go on sale next summer where it will pose a serious threat to the Porsche Panamera.

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