2014 Beijing Auto Show

Aiming High: VW’s NMC Will Take on the Mercedes CLA

How do you class-up the Jetta without killing the Audi A3?

Volkswagen’s New Midsize Coupe – the four-door NMC recentlyintroduced at the Beijing Motor Show 2014 – will have an important, anddifficult, job to fill for the company. VW wants the stylish coupe to fill theshoes of the Jetta and Passat, fitting in below the CC and taking on successfulrivals such as the Mercedes-Benz CLA. But with the group’s new entry into thesame class - the Audi A3 - taking on the same role, how can the NMC do its jobwithout killing the chances of its corporate cousin?

The NMC is an “avant-garde protagonist for a new compactsedan class,” VW design boss Klaus Bischoff said. It is expected to be builtboth in Mexico and in a joint-venture plant in China, so US market entry is extremelylikely. Even with its design looking very sharp, the company will have to be extremelyprecise when it comes to pricing,. The NMC needs to be kept away from nibbling away at A3sales, while offering enough luxury to position it on the CLA’s level.

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